What’s The Difference?
Business and commercial – we hear these terms used often when referencing our clients, but what does it actually mean, and why should we choose one definition over the other?
The Collins English Dictionary says that the definition of ‘Business’ is the act of buying and selling goods or services. When we think of business in terms of a relationship, this definition is harsh and impersonal. Either way we look at it, we are selling you a product/service, or you are buying a product/service – this definition doesn’t align with the Integris culture, so we’ve decided to go in a new direction.
When you look at the definition of ‘Commercial’ it is more along the lines of buying, selling, trading, and the social relations that go along with it. So if we have to choose one word over the other (business or commercial), we pick Commercial because it’s personal, approachable and everything that Integris represents.
We believe that we are building relationships with our business clients that are more than just transactional occasions – thanks for your deposit, here’s your receipt, and have a good day. We seek to deliver a new kind of banking experience transforming us from order-takers to financial gurus (people who have the ability to guide you financially by evaluating, investigating, problem solving and more).
Our mission statement is to enhance the well-being of members and with that comes a profound responsibility. We aren’t going to just offer you product and send you on your way. We are going to partner with you to find the solution that works best for you and your business – and if we don’t have that solution, we will work to find a better way to serve you.
So when you visit our website, see an advertisement, a brochure, or an in-branch display, what commercial really means is: come and experience the commercial difference, where business means more.
|Written by Cori Ramsay, BA – Communications Officer|